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Success Story "DMK Trend Management"

How DMK established a high-performance Trend Management using ITONICS Radar and ITONICS Inspirator

Case Study Trend Management in the Food Industry Download


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Supported by ITONICS Radar and ITONICS Inspirator, the DMK Group implemented a powerful trend management process from trend scouting to the derivation of new business opportunities and scouted over 2,000 relevant inspirations in five food trend areas with only a small scouting team.

The success story provides insight into:

  • the challenges faced by one of the largest dairy companies in terms of digital transformation and innovation.
  • the identification of new fields of innovation based on food trends.
  • the implementation of a powerful trend management supported by a collaborative innovation platform.