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Success Story: DMK Trend Scouting

How DMK Group collects Food Trends and Inspirations worldwide



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The tool ITONICS Crowd offers access to a community of over 500,000 trend scouts worldwide. For the DMK Group, they collect trend information on new food trends quickly and easily via their smartphones in various metropolises. Within just four weeks, 450 inspirations for 30 food trends were scouted and a direct and digital connection to a large community of trend scouts was created.

In this success story:

  • How a digital and transparent trend scouting process was successfully implemented at a large company.
  • How a community of 500,000 trend scouts worldwide can generate trend signals and consumer needs.
  • How 450 inspirations for 30 food trends were scouted in several trend metropolises within four weeks