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The Innovation Pool of the Bavarian Cooperative Banks


The Challenge

Fostering strategic innovation projects and leading them to success


  • How can innovations of Bavarian credit cooperatives be collected and presented transparently so as to expose gaps and synergies within the innovation portfolio?
  • How can additional work be avoided through interbank cooperation and exchange?

The financial sector is creating unprecedented numbers of innovative products and service. It is an increasing challenge for banks to keep up with innovation management at such a rapid pace. Speed, transparent networks and an effective use of resources are necessities.

Der Genossenschaftsverband Bayern e. V. (GVB) has represented the interests of Bavarian cooperatives for over 125 years. A novel innovation platform promotes the exchange of project innovations between separate banks. By sharing their respective projects, solutions, and approaches, banks are capable of learning from each other.

New and exciting projects of the Bavarian Volksbanken and Raiffeisenbanken are being gathered and collectively developed within the ZWF Innovation Pool since June 2018. The aim of this online platform (based on the innovation software from ITONICS) is to bundle information within a comprehensive innovation portfolio and provide it to all member banks. The GVB will additionally support and accompany selected projects on their road to marketability.


active users


individual banks


projects live


innovations centrally accessible
for all banks


The Solution

An interbank innovation platform to bundle leading-edge innovation activities

"With the ZWF Innovation Pool, we have created an innovative and active platform that has attracted more than 450 active users and boasts more than 70 live innovations. Together with ITONICS as our technical partner, we will continue to develop the platform.”
- Martin Magnet, Online Marketing Manager, GVB

Download full Case Study

Learn more about the products and solutions that help the GVB grow and innovate at scale and download the full success story!

About GVB

The Genossenschaftsverband Bayern e. V. (GVB) has represented the interests of Bavarian cooperatives for over 125 years. Its 1,242 members consist of 236 Volksbanken and Raiffeisenbanken as well as 1,006 companies from sectors such as agriculture, energy, trade, crafts and services. They are bundled within a central advertising fund (ZWF) that supports marketing and sales.

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