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ITONICS Crowd - Insights and Feedback for your Innovation Campaigns

Innovation Management meets Crowdsourcing

Benefit from your customers’ creativity and know-how to stage targeted innovation campaigns

Challenge

A world that has never been more networked, a world that is getting evermore complex and produces data volumes at an unprecedented scale. It therefore comes as no surprise that a single company does not have all the answers to urgent questions ready to hand. The overabundant data bear a huge potential, but how do you find exactly that piece of information needed for innovative and target group-oriented action? How do you collect data that demonstrate the market relevance of an innovation?

Solution

Use ITONICS Crowd to...
  • ...quickly and easily involve creative minds from around the globe to collect customer insights in real-time or obtain customer feedback on innovative concepts.
  • ...survey your target group on new product ideas or have the crowd scout for current trends.
  • ...integrate insights and inspirations into your innovation management process within just a few hours’ time and benefit from its collective intelligence.

Collecting Trends and Inspirations

Use ITONICS Crowd for global data collection

  • Successful companies know what moves their markets and their customers. In the fashion industry, trend scouts are out and about in New York, Berlin and many other cities around the world to spot the latest trends for their company.
  • What is common practice for the fashion industry is now also available for your company.
  • With ITONICS Crowd, you can involve TrendSpotrs from around the globe to collect inspirations for new trends or technologies in your industry or across all industries.

Customer Insights

Insights into your customers’ perceptions provide important impulses for your innovation management

  • Do you know how your customers tick, which customer demands you are fulfilling and what your customers are looking for?
  • With valuable insights into the your customers’ perceptions, Customer Insights provides the right impulses for your innovation management.
  • Generate customer insights at the push of a button by asking purposeful questions to a representative group around the world within the ITONICS Crowd or by virtually looking over your customers’ shoulders during their customer journey.
 

Instant Feedback & Rapid Concept Testing

Get feedback on innovative ideas and concepts in real-time

  • During the ideation phase, ITONICS Crowd always comes into play when your target group has to review or further develop product ideas quickly and easily.
  • Which possible products and product variants do your customers prefer?
  • Have them review your product ideas on the basis of videos, photos or a short description, and seamlessly integrate the results into your innovation process in real-time.

Keep reading

26. July 2019
70 20 10 Rule Of Innovation

70:20:10 Rule of Innovation

One of the challenges that companies face is understanding how to manage their innovation resources. Should they go after the disruptive and risky idea? Or concentrate […]
12. July 2019
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Discovering Innovations: Insights from Silicon Valley

The careful monitoring of an organization’s internal and external corporate environment to spot the first signs of relevant business opportunities and threats is one of the […]
24. June 2019
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How companies can innovate and scale

When it comes to innovation, we too often focus on the importance of the individual within the process. In business, we usually identify good innovators and […]
7. June 2019
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Digital Innovation Strategy: 3 Things to consider

Digital innovation is considered as a priority for most of the companies, but designing tactics to hit the right targets is hard. Moreover, many companies even […]

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