AI use cases for R&D, strategy & innovation | ITONICS Prism

Detect duplicate ideas automatically with AI

Written by Rossouw Nel | Nov 13, 2026, 1:54:49 PM

1. Describe the task

In a busy campaign, the same idea arrives several times from different teams, sites or countries, each worded differently. Reviewers spend their time on repeats, and similar projects end up funded twice.

Hand the first pass to Prism. Open the list of ideas, and Prism compares the ideas by meaning rather than wording, groups the ones you would merge, explains why, and suggests which one to keep. It also points out ideas that look alike but are actually different. Prism changes nothing in the workspace. You decide what to merge.

2. Give context

Required inputs

  • Ideas with a title and a description filled in.
  • A campaign or a filtered view that contains the ideas you want checked.

3. What ITONICS AI creates