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Detect duplicate ideas automatically with AI

Workflow: Evaluation
Detect duplicate ideas automatically with AI

1. Describe the task

In a busy campaign, the same idea arrives several times from different teams, sites or countries, each worded differently. Reviewers spend their time on repeats, and similar projects end up funded twice.

Hand the first pass to Prism. Open the list of ideas, and Prism compares the ideas by meaning rather than wording, groups the ones you would merge, explains why, and suggests which one to keep. It also points out ideas that look alike but are actually different. Prism changes nothing in the workspace. You decide what to merge.

Example prompt:
Which ideas in this campaign are duplicates of each other? Group the ones we should merge, say why, and suggest which one to keep. Also point out any that look alike but are actually different.

2. Give context

Required inputs

  • Ideas with a title and a description filled in.
  • A campaign or a filtered view that contains the ideas you want checked.

3. What ITONICS AI creates

Example output:

37 ideas checked. Six merge groups proposed and six look-alike pairs kept separate.

Group

Lead idea to keep

Merge in

1 - On-Demand Gig Worker Cover

Switch-on insurance for freelancers

  • Hourly gig worker protection plan
  • Pay-per-day cover for delivery riders

2 - Gig Worker Income Protection & Pooling

Portable benefits account for gig workers

  • Peer-to-peer insurance pool for gig worker communities

3 - Young Renters Contents Insurance

First apartment starter pack

  • Micro-renters contents cover
  • Flatshare insurance bundle

4 - Community/Association Micro-Insurance Distribution

Community savings group insurance tie-in

  • Group insurance for informal street vendor associations

5 - Retail Point-of-Sale Micro-Insurance Distribution

QR code insurance sign-up at convenience stores

  • Microinsurance sold through pharmacies

6 - Gen Z Awareness & First-Purchase Conversion

Influencer ambassador programme for Gen Z reach

  • Insurance explainer content series on YouTube
  • University campus insurance awareness tour

Prism also lists six pairs of ideas that sound similar but solve different problems, and recommends keeping them separate.

Follow-up prompts:

Example prompt:
Which ideas are too vague to evaluate, and what is missing from each?
Example prompt:
Check this week's new submissions against all existing ideas and running projects.
Example prompt:
Draft a merged description for Group 1 that keeps each submitter’s key point.

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