Turn a rough idea into a decision-ready business brief with AI
1. Describe the task
Most ideas arrive as a single sentence. Reviewers can't judge them, submitters don't know what is missing, and the back-and-forth to fill the gaps takes weeks or never happens.
Hand the first draft to Prism. Open the idea and ask Prism to develop it. It drafts a structured brief from the idea, its other fields and your Master Context, keeps the submitter’s intent, and marks everything it assumed. The submitter reviews and adjusts before the idea goes to evaluation.
Example prompt:
Turn this idea into a decision-ready brief: problem, target users, value for us, how it works, assumptions to test, kill factors and success criteria. Keep the submitter's intent and mark anything you assumed.
2. Give context
Required inputs
- An idea element, open on screen or named in the prompt.
- A Master Context that names your strategy, so "value for us" is specific.
3. What ITONICS AI creates
Example output:
Part of the brief | Draft | Source |
|---|---|---|
Problem | Water utilities run pumps until they fail or service them on fixed schedules, causing interruptions, emergency repairs and energy waste | Assumed |
Target users | Major water-supply clients in Europe with our pumps installed; the asset or operations director buys | Clients stated, buyer assumed |
Value for us | A closer relationship with existing clients, recurring revenue, support for our 85% contract renewal target, and fleet data for our digital twin work | Goal stated, rest assumed |
How it works | IoT sensors on installed pumps feed models that flag anomalies and estimate remaining life; clients see alerts and our service team gets work orders; priced per pump or site per year | Sensors and subscription stated, rest assumed |
Riskiest assumption | Utilities have a costly failure problem they would pay to reduce. Test: interview 8 to 10 asset managers at current clients | Assumed |
Kill factors | Retrofit cost per pump makes the subscription uneconomic, or clients refuse to let pump data leave their site | Proposed |
Success criteria | Discovery gate: at least 5 clients confirm the problem and at least 3 sign a pilot agreement | Proposed |
Follow-up prompts:
Example prompt:
List the three cheapest experiments to test the riskiest assumption.
Example prompt:
Run a competitor and patent scan on pump condition monitoring.
Example prompt:
Write the confirmed brief into the idea’s empty fields.
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