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Weak Signals, Hypes or Trends

Identify Innovation Opportunities and stay ahead of your Game

Weak Signals, Hypes or Trends


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This white paper provides an overview on the topic of trends – from definition of the term to the latest methods for the individual phases of the trend management process. A review of the existing literature shows that the concepts used for trend management are already established. The picture is more differentiated when looking at the trend management process.

After reading this white paper you will know how:

  • to innovate and grow with trend management
  • to identify innovation opportunities and stay ahead of your game.
  • a dedicated trend management software can accelerate your trend management process.