A study on the relevance and state of the art of trend management in corporations. This study examines the current status of trend management in practice. To this effect, one-on-one interviews with six leading experts were carried out. Based on these findings a questionnaire was developed and an online survey with 57 participants was conducted.
The white paper gives an insight into:
the relevance and current state of the art of trend management in day-to-day business.
the implementation of successful trend management.
the research, evaluation, and documentation of trends.
