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Trend Management in Practice

Discover in this study the relevance and state of the art of trend management in practice

White Paper Trend Management in Practice

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Overview

This study examines the current status of trend management in practice. To this effect, one-on-one interviews with six leading experts were carried out. Based on these findings a questionnaire was developed, and an online survey with 57 participants was conducted.

This white paper includes:

  • The relevance and current state of the art of trend management in day-to-day business
  • The implementation of successful trend management
  • Insights about the research, evaluation, and documentation of trends
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