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White Paper "Shaping Change"

Trend Management in Practice

White Paper Trend Management in Practice Download

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A study on the relevance and state of the art of trend management in corporations. This study examines the current status of trend management in practice. To this effect, one-on-one interviews with six leading experts were carried out. Based on these findings a questionnaire was developed and an online survey with 57 participants was conducted.

The white paper gives an insight into:

  • the relevance and current state of the art of trend management in day-to-day business.
  • the implementation of successful trend management.
  • the research, evaluation, and documentation of trends.