What is an Opportunity?

Opportunities Are Competitive Advantages Based on Trends and the Businesses Capabilities.

Opportunities are competitive advantages based on Trends and the businesses capabilities. They will start popping up "automatically" when companies analyze their capabilities and compare them with trends in present or future markets. Once an opportunity is discovered e.g. by analyzing a technology portfolio they can be created and handled as an Element in the system. Then, Ideas can be generated that address this Opportunity.