Analyze a competitor with AI from patents, deals and news
1. Describe the task
Competitor information is scattered across press releases, deal databases, patent offices and trade media. Pulling it together for one competitor takes days, and the profile is outdated by the time strategy discusses it.
Hand the collection to Prism. Name the competitor, the business area and a time window. Prism gathers recent moves from the signals pool, patents and the web, sorts them by type, states the apparent strategy behind them, and shows where they overlap with your own projects.
Example prompt:
Build a competitor profile of JFE Steel for the last 12 months, limited to alloys: partnerships, acquisitions and investments, product launches, and patent activity. Summarize their apparent strategy and show where it overlaps with our innovation projects.
2. Give context
Required inputs
- The competitor's name, a business area and a time window
- Your own project elements in the workspace, so Prism can find overlaps.
3. What ITONICS AI creates
Example output:
Competitor profile of JFE Steel for a mid-sized European steelmaker: recent moves sorted by type, the apparent strategy behind them, and overlaps with the steelmaker’s innovation projects.
Move type | Most significant move |
|---|---|
Partnership and investment | 50:50 joint venture with JSW Steel for an integrated steelworks in India, with JFE investing ₹15,750 crore for its stake |
Partnerships | Technical assistance agreement with Jindal Stainless for ferritic stainless steel grades |
Product launches | Grain-oriented electrical steel for power transformers, moving into production in India through a joint venture |
Patent filings | Thin steel sheet using a copper-nickel-tin alloy system, designed so it can also be made from scrap in an electric furnace |
Apparent strategy:
- Shift from volume to higher-value products such as electrical steel, wind power plates and advanced automotive grades.
- Make India a third home market by manufacturing there through joint ventures.
- Build alloy know-how for scrap-based electric furnace steelmaking.
Overlaps with our innovation projects:
- EAF furnace conversion programme and Scrap sorting and traceability: JFE’s scrap-tolerant alloy patent shows it is already designing grades for scrap-based electric furnaces.
- Offshore wind heavy plates: JFE names wind power plates as a growth product.
- Low-carbon automotive steel grades: JFE is pushing higher-value automotive flat steel.
- Green DRI supply chain: JFE is developing electric furnaces for green steel.
Follow-up prompts:
Example prompt:
Which of our innovation projects is most exposed to these moves?
Example prompt:
Run the same profile for our second-largest competitor and compare the two.
Example prompt:
Create a company element for JFE Steel and save this profile in it.
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