
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.



How Roadmap Tools Can Transform Your Innovation Process
11 Sep 23 | 7 mins read

Roadmapping to Innovate: Best Practices to Plan, Prioritize, and Act
14 Aug 23 | 6 mins read

Challenges of Open Innovation and How to Overcome Them
08 Aug 23 | 14 mins read

The 70:20:10 Rule of Innovation to Navigate the Future
01 Aug 23 | 11 mins read

110+ Actionable ChatGPT Prompts for Innovators
26 Jul 23 | 15 mins read

40+ Powerful ChatGPT Prompts for Innovation Portfolio Management
10 Jul 23 | 8 mins read

4 Key Learnings from Implementing an Innovation System in a Global Organization
15 Jun 23 | 7 mins read

6 Internal Sources of Innovation
25 May 23 | 8 mins read