
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.



Roadmapping to Innovate: Best Practices to Plan, Prioritize, and Act
14 Aug 23 | 6 mins read

Challenges of Open Innovation and How to Overcome Them
08 Aug 23 | 14 mins read

The 70:20:10 Rule of Innovation to Navigate the Future
01 Aug 23 | 11 mins read

110+ Actionable ChatGPT Prompts for Innovators
26 Jul 23 | 15 mins read

Leading Growth: The Imperative Role of the Chief Innovation Officer
12 Jul 23 | 8 mins read

40+ Powerful ChatGPT Prompts for Innovation Portfolio Management
10 Jul 23 | 8 mins read

4 Key Learnings from Implementing an Innovation System in a Global Organization
15 Jun 23 | 7 mins read

6 Internal Sources of Innovation
25 May 23 | 8 mins read