Innovation
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.

Innovation
Innovation
Strategic Foresight and Innovation: How the US Air Force Stays Ahead
29 Apr 24 | 6 mins read
The Secrets Behind 3M’s Innovation Labs and Collaborative Culture
22 Apr 24 | 7 mins read
Innovation
Driving Corporate Innovation: 4 Lessons from Citi Ventures
15 Apr 24 | 5 mins read
Innovation
Innovation at PepsiCo: Shaping the Future of the Food Industry
01 Mar 24 | 5 mins read
Innovation
Cross-Industry Collaboration: How McDonald's and Audi Innovate Together
10 Jan 24 | 6 mins read
Innovation
Challenges of Open Innovation and How to Overcome Them
08 Aug 23 | 14 mins read
Innovation
110+ Actionable ChatGPT Prompts for Innovators
26 Jul 23 | 15 mins read
Innovation
40+ Powerful ChatGPT Prompts for Innovation Portfolio Management
10 Jul 23 | 8 mins read