Product Development
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
Product Development
The Secrets Behind 3M’s Innovation Labs and Collaborative Culture
22 Apr 24 | 7 mins read
Innovation
Driving Corporate Innovation: 4 Lessons from Citi Ventures
15 Apr 24 | 5 mins read
Innovation
Innovation at PepsiCo: Shaping the Future of the Food Industry
01 Mar 24 | 5 mins read
Innovation
4 Key Learnings from Implementing an Innovation System in a Global Organization
15 Jun 23 | 7 mins read
Innovation
How Companies Can Innovate and Scale
02 May 23 | 8 mins read
Innovation
Your Guide to Effectively Identify Strategic Partnerships with Startups
12 Apr 23 | 11 mins read
R&D and Tech
How to Identify Relations Between Drivers of Change with ITONICS
09 Mar 23 | 9 mins read
Innovation
How to Use Open Innovation for Startup Scouting
25 Oct 22 | 4 mins read