R&D and Tech
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
R&D and Tech
Innovation
40+ Powerful ChatGPT Prompts for Innovation Portfolio Management
10 Jul 23 | 8 mins read
Innovation
4 Key Learnings from Implementing an Innovation System in a Global Organization
15 Jun 23 | 7 mins read
Innovation
How Companies Can Innovate and Scale
02 May 23 | 8 mins read
Innovation
Your Guide to Effectively Identify Strategic Partnerships with Startups
12 Apr 23 | 11 mins read
R&D and Tech
How to Identify Relations Between Drivers of Change with ITONICS
09 Mar 23 | 9 mins read
Innovation
How to Use Open Innovation for Startup Scouting
25 Oct 22 | 4 mins read
Innovation
Gamification and Innovation: Nudging Mechanisms in Idea Management Software
21 Oct 22 | 6 mins read
R&D and Tech
4 Ways to Increase Cross-Collaboration in Trend & Technology Scouting
12 Aug 22 | 4 mins read