Build what customers prove they need

Customers request specs, not outcomes. The request says "make it lighter." The need says "my crew carries it up scaffolding all day."

Collect input through one portal and evaluate it against the underlying job. You solve the use case, not the phrasing. 

One key account can bend a product plan in a single escalation call. In hardware, that detour costs tooling, certification, and a production slot.

Score every request on urgency and impact across your whole base. When sales asks why their variant lost, the scoring answers. 

Dealers and customers who never hear back stop reporting. The field signal dries up quietly. Publish your roadmap. Show what is in development, what is planned, and what was cut. Bayern Innovativ runs theirs in the open.