ITONICS Roadmap Features

Interactive roadmap visualization

Intuitive zooming, filtering, and highlighting of content

Customizable roadmaps for different use cases

Create product, technology, market or project roadmaps and apply your own symbolic language and wording

WYSIWYG editor

Intuitive data entry, set filter and save views, run quick analysis

Report and presentation mode

Present directly from ITONICS Roadmap - without any detours via presentation tools!

Complex rights and role model

Release roadmaps individually and use the customized roadmaps for the communication with dedicated target groups, etc.

Time machine

Reproduce changes over time visually and intuitively

Combination of individual roadmaps

Create, combine, and aggregate roadmaps for individual departments, business units, or the whole company

Export functions

Export roadmaps either as a whole or individually filtered in various formats

Product & Technology Roadmaps for Strategic Planning

Plan the development of current and future products and technologies in a collaborative roadmap tool


  • Would you like to identify upcoming technologies for the development of new products and services?
  • Would you like to invest in specific internal and external capabilities for the development of future technologies?
  • Would you like to identify time inconsistencies and gaps in technology and product development?
  • Would you like to detect and address synergies in R&D between all business units early on?
  • Would you like to process all the findings from the environment scanning, technology management, foresight and idea management in a structured way and integrate them into your strategic planning?
  • Would you like to know which products and services serve existing and future markets and what is the current and planned level of development?


All above mentioned tasks (and many more) can be implemented in your organization with ITONICS Roadmap!

ITONICS Roadmap is a collaborative online software tool for integrated roadmapping. The combination of markets, products, technologies and resources in a web application enables holistic forecasts for future technology and product developments and for the associated investment decisions. Roadmaps are produced in a multistage process and then continually updated. Initially, all four dimensions are stored independently of each other. Afterwards the individual products, markets, technologies, and resources are combined in an integrated view. Gaps in product or technology development can be early detected due to the numerous filtering and analysis options. Based on the results, appropriate measures can be developed. Furthermore, the results from the trend management, ideation and scenario processes can be seamlessly transferred and integrated. The intuitive web interface allows for fast access to the complex activities in strategic planning.

Interactive roadmap visualization

ITONICS Roadmap comprises four areas: Markets, Products, Technologies and Resources (this structure can be customized and extended). Objects in these areas can be linked to each other by setting relationships. All areas and their links can be displayed in ITONICS Roadmap on a dynamic roadmap. Furthermore, visualizations like radar, portfolio and world map are implemented. For instance, individual elements from certain countries or regions can be allocated and controlled on a world map - alternatively, the roadmap can be filtered by region. With one click only, users can create holistic views for different target groups or specific use cases by using additional dynamic filter options. In this way the gaps in product or technology development can be identified quickly and accurately.


Cascading rights and role model

The roadmap content can be created, checked and assessed jointly regardless of the device used, place, or time. The cascading rights and role concept allows the company to change rights and roles at any time, thereby controlling the visibility of the content. Thanks to the user management function, the software adapts to organizational changes in real time.

WYSIWYG editor

The individual roadmap elements can be edited quickly and intuitively using the integrated WYSIWYG Editor. The user can edit elements, set filters, store different views and run individual analysis directly onscreen. This feature contributes to the very high level of user-friendliness of ITONICS Roadmap.


Time machine

The Time Machine feature provides the possibility to access different development stages of the roadmap over time. Through a graphically displayed timeline the user can click the desired week in the calendar and display the associated roadmap. In this way decisions and objectives can be checked at all times and adjusted if necessary. In addition, changes over time can be reproduced visually and intuitively.

parallax background
  • To avoid having our Excel-based roadmaps as isolated planning tools, we were looking for a collaborative and integrated online solution that could map our processes and logic in technology management. ITONICS Roadmap enables us to combine individual roadmaps into a holistic picture, promotes the communication between the product and technology owners and managers and helps to identify synergies and gaps in our technology planning.

    Manager Corporate Technology
    Global Automotive Supplier
  • Previously our business units had created and maintained individual technology roadmaps to structure and plan their portfolios. With ITONICS Roadmap we have not only introduced a collaborative online solution, but also a holistic methodology. It allows us, through an aggregated view of our technology management, to identify gaps in technology and product development and address new requirements early.

    Manager Technology and Innovation Management
    Global Cabling Company
  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company
  • Fast and measurable results tailored to our international organization were our basic expectations of an integrated innovation methodology and toolset. The trend-based approach, including a web-based collaboration platform by ITONICS allows us to capture and evaluate trends, inspirations and technologies, to derive fields of action and to ideate and innovate on a global level. Since we started in early 2016, we have already captured over 1,000 inspirations and ideas and have taken the first steps towards the implementation of innovative product and service concepts.

    Head of Innovation Research
    Multinational DIY Retailing Company

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