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Success Story: Technology Scouting to Drive
Therapeutic Innovation

How Merz Therapeutics is expanding its product portfolio using a tech scouting platform.

Merz-Success-Story-Landing-Page

The Technology Scouting and External Innovation Teams at Merz Therapeutics are responsible for establishing and evaluating the competitive landscape of the current product portfolio. Which new products and companies have entered the market? Which emerging technologies could be used to further grow the portfolio?

Since 2018, technology scouting has been supported by ITONICS‘ tools to more transparently gather and evaluate insights on activities in the business environment in order to make informed decisions to expand the company‘s portfolio.

In this success story you will learn all about:

  • The challenge: How Merz is using competitive intelligence to find new avenues in therapeutic innovation
  • The way forward with ITONICS: How the ITONICS Innovation Platform can be used to scout new technologies and pipelines
  • The victory: Why creating a single point of truth for competitive intelligence helps to accelerate decision making
   

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