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USE CASE > MARKET & TECH INTELLIGENCE

Cut time to insight by 75 %

Stop juggling emails, slides, and spreadsheets. Centralize all market signals, get automatic updates, and see instantly what’s new, what’s at risk, and what needs action.

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See market shifts before they hit your roadmap

Companies that spot innovation early on average capture 20-30% higher market share than later entrants. 

Detect emerging trends, changing customer needs, and competitor moves early with the ITONICS Prism AI. So you can adjust priorities before the market forces your hand.

Catch market shifts →
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Connect what your teams know. Skip the duplicates.

Teams waste hours collecting insights that already exist somewhere else. Centralize all feeds, reports, and signals in one shared system to cut redundancy and free up time for meaningful analysis, not copy-pasting.

Unify your market intelligence →

Add outside-in intelligence

Internal data tells you what you already know. External perspectives show you what you've missed.

Your best market signals come from the people using your products. Collect customer ideas, wishes, and feedback directly through campaigns and forms. Spot new needs early, validate priorities, and turn input into actionable opportunities.

Collect customer feedback at scale →

See what's a priority when it's time to decide

Insights lose value when they sit in reports no one checks. ITONICS embeds market signals directly into the places where teams plan, prioritize, and allocate resources. Trends, risks, and opportunities become instantly visible in radars and roadmaps. So nothing important gets overlooked.

Bring insights into daily work →

Find your next partner, not just your next competitor

Thousands of startups launch each year, but only a few matter to you.

Prism filters the noise, pinpointing startups in your focus areas and mapping them to your strategy. See who's disrupting, who's growing fast, and who could be your next partner.

Find the startups that matter →

Best-practice stories from true innovation rockstars

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A foresight movement at Dolby

Dolby’s Innovation OS, powered by ITONICS, integrates foresight and future planning, embedding strategic innovation into the Dolby Futures Council.

See the results

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Cisco Technology Radar to accelerate innovation

Cisco’s Technology Radar streamlines technology management, helping Cisco stay ahead in a dynamic global market through structured innovation foresight.

See the results

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AI-powered trend and technology scouting

Lear and ITONICS use AI-powered signal sensing to drive data-backed innovation, ensuring competitive product development through emerging tech insights.

See the results

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How to build a global trend scouting community

DMK Group, one of Europe’s leading dairy firms, relies on ITONICS for trend scouting, ensuring early detection of food trends and market shifts.

See the results

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Technology portfolio management to drive therapeutic innovation

Merz Therapeutics enhances tech scouting with ITONICS, ensuring data-driven decisions for portfolio expansion and industry breakthroughs.

See the results

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Power your pipeline with better, faster intelligence

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Resources to drive market & tech intelligence

Competitive Intelligence Framework

This template provides a structured framework for capturing and organizing essential information about your competitors.
Download Template