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USE CASE > PLAN PRODUCT ROADMAPS

Market realities kill 3 out of 4 roadmaps, plan yours differently

Most roadmaps are built around internal capacity and feasibility, only to discover too late that the market moved on.

Bridge the gap: Integrate external insights in every roadmap decision, prioritize by market and technical fit, and ship what customers need.

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Software for roadmapping

Separate value drivers from the 30-40% draining resources

Every roadmap contains strategic bets and pet projects. But can you tell which is which?

Score each initiative against your strategic priorities: new revenue, customer retention, cost savings. Color-code your roadmap to instantly identify value drivers and low-impact work. Reallocate capacity to higher-return opportunities.

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Integrate market opportunities your roadmap is missing

When planning relies only on internal criteria, you're making decisions with half the information.

Customer demands, emerging trends, and competitor moves determine your success. Map the external insight landscape to spot which market needs aren't reflected in your portfolio. Plan more accurately against real market data.

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Keep roadmap initiatives on time and on budget

Most roadmap problems are visible weeks before they become critical - if you're monitoring the right signals.

Track portfolio health in real-time: automatically flag initiatives over budget, underfunded, or behind schedule. Spot warning signs early to course-correct before minor issues compound.

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One roadmap, always current, accessible to everyone

Teams waste 12-15 hours per month in roadmap status meetings. Then spend just as much time answering follow-up questions.

Instead: Embed one live, always-current roadmap on your company intranet or webpage. Give every stakeholder real-time visibility into priorities, progress, and rationale. Eliminate status meetings, kill version chaos, and keep teams synchronized automatically.

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Best-practice stories on planning product roadmaps

Fletcher Building Logo

Driving innovation leadership with portfolios and roadmaps

Fletcher Building steers its innovation strategy with ITONICS, focusing on incubation, portfolio management, and strategic planning for market success.

See the results

Fletcher Building Logo
Leonhard Weiss Logo

A digital and cross-site idea management system

Leonhard Weiss centralizes trend scouting, ideation, and innovation portfolio management with ITONICS, making it the ultimate innovation hub for driving transformation.

See the results

Leonhard Weiss Logo
PostFinance Logo

Steering PostFinance towards innovative horizons

VNTR by PostFinance optimizes its innovation process with ITONICS Innovation OS, ensuring streamlined, integrated company-wide innovation management.

See the results

PostFinance Logo
IfM Engage Logo

The power of roadmapping

Dr. Clemens Chaskel of IfM Engage unveils roadmapping strategies essential for effective innovation planning and long-term market impact.

Tune in

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Resources to help you plan and launch successful products

thumbnail-LP-product-roadmap-assessment

Product Roadmap Template

Customizable product roadmap templates for Excel and PowerPoint to bring your vision to market.
Download Templates
thumbnail-LP-Value-proposition-template

Value Proposition Canvas

Understand what your customers really want and deliver solutions they can't ignore with this editable Value Proposition Canvas.
Download Template