<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=266564&amp;fmt=gif">
Technology Radar at Merz Therapeutics

COMPETITIVE INTELLIGENCE TO FIND NEW AVENUES IN THERAPEUTIC INNOVATION

How Merz Therapeutics is expanding its product portfolio
using a tech scouting platform

EXPLORE THE FULL STORY

The Challenge

Accelerate portfolio expansion through competitive intelligence

Objectives:

  • Staying up to date: Are other companies developing similar products? Is the competition becoming a threat to us?
  • Expanding the portfolio: Are there technologies or products that fit the portfolio to grow? Can we co-develop these with other companies?
  • Fostering collaboration: How can silos be broken down? How can knowledge around competitive intelligence be leveraged across departments and partners?

From the very beginning, innovation has been a core element of Merz ́s corporate culture and strategic direction. Through the Merz Corporate Venture Capital
Initiative, Merz is offering partnering and supporting a company or technology across all of Merz‘s focus areas. In 2020, Merz created three independent businesses: Merz Aesthetics, Merz Therapeutics and Merz Consumer Care. The new structure will allow for more specialized customer focus and will increase operational agility and speed to market. The creation of three separate businesses is expected to continue fuelling the strong growth.

The Technology Scouting and External Innovation Teams at Merz Therapeutics are responsible for establishing and evaluating the competitive landscape of the current product portfolio. Which new products and companies have entered the market? Which emerging technologies could be used to further grow the portfolio?

Since 2018, technology scouting has been supported by ITONICS‘ tools to more transparently gather and evaluate insights on activities in the business environment
in order to make informed decisions to expand the company‘s portfolio.

Tech scouting at Merz Therapeutics

  • Technology scouting is an essential part of establishing and expanding the competitive landscape of Merz Therapeutics.
  • Based on the Scouting and Screening Team‘s suggestions for business opportunities, the Business Development (BD) Board can take strategic decisions on the company‘s portfolio expansion.
  • Involved departments (R&D, Tech Scouting, Marketing, Corporate Development) used to work in silos and collect information separately.
  • There was no single point of truth for competitive intelligence.
  • Rigid tools (e.g. Excel lists) led to heavy workload and data loss.

60+

users

1,200+

scouted
products & companies

470+

patents, publications,
news & clinical trials

The Way Forward with ITONICS

Merz Therapeutics Tech Scouting Process

The ITONICS Innovation Platform supports us in scouting new technologies and products for our pipeline. The huge amounts of data generated in this process are easily searchable for the colleagues involved and can be supplemented and evaluated together.
- Dr. Maarten Ruitenberg, Head of Technology Scouting & Operations, Merz Therapeutics

Merz-Tech-Scouting-Process-EN

The ITONICS Innovation Platform allows to easily share information about external innovation opportunities across departments and countries. By being able to use a single system for data search (including search routines), storage and sharing, interdisciplinary evaluation teams are empowered to quickly review and assess opportunities.

Merz-Radar
Merz-Product-Rating

Download the Full Case Study

Learn more about how innovative companies implemented a world-class innovation ecosystem!

About Merz Therapeutics

Merz Therapeutics is part of the Merz Group, a family-owned company founded in 1908 by the pharmacist and chemist Friedrich Merz in Frankfurt,
Germany. Merz Therapeutics set itself the goal to improve patients’ health - bringing better outcomes to more patients.

Merz Technology Scouting to drive Therapeutic Innovation

Share this story

   

14.5

Cloud Subscribers

10.8

Emails Delivered

128

Countries