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Plan product development

Need to take your product from idea to market but missing team alignment and a clear plan? Turn your product vision into reality with a roadmap that connects market needs, product goals, and development teams across the organization.

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Software for roadmapping

Define the strategic direction

You can’t build what the market needs if you don’t know where to aim. Identify opportunities that will make your product stand out. Compare your product concept to emerging trends, competitor offerings, and customer demands—visually, on one interactive radar.

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Plan the development journey

Rushed development risks quality and delays launches. Plan with precision: define key product milestones, outline feature releases, assign clear ownership, and track progress in one roadmap. Keep the process structured, measurable, and aligned with your product strategy.

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Track progress and adapt

Without visibility of progress, transformation loses momentum. Keep a real-time pulse on progress and adapt quickly with dashboards that help you respond to user feedback, test results, and shifting priorities—without losing sight of the goal.

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Turn ideas into successful products

Even the best product ideas fail without team buy-in. Involve product, design, and engineering teams early with a transparent roadmap that fosters understanding, cross-functional collaboration, and momentum toward launch.

More about fostering an innovation culture →

Best-practice stories from true innovation rockstars

Fletcher Building Logo

Driving innovation leadership with portfolios and roadmaps

Fletcher Building steers its innovation strategy with ITONICS, focusing on incubation, portfolio management, and strategic planning for market success.

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Leonhard Weiss Logo

A digital and cross-site idea management system

Leonhard Weiss centralizes trend scouting, ideation, and innovation portfolio management with ITONICS, making it the ultimate innovation hub for driving transformation.

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PostFinance Logo

Steering PostFinance towards innovative horizons

VNTR by PostFinance optimizes its innovation process with ITONICS Innovation OS, ensuring streamlined, integrated company-wide innovation management.

See the results

PostFinance Logo
IfM Engage Logo

The power of roadmapping

Dr. Clemens Chaskel of IfM Engage unveils roadmapping strategies essential for effective innovation planning and long-term market impact.

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IfM Engage Logo

Translate vision into action with agile roadmaps

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Resources to help you plan and launch successful products

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Product Roadmap Template

Customizable product roadmap templates for Excel and PowerPoint to bring your vision to market.
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Value Proposition Canvas

Understand what your customers really want and deliver solutions they can't ignore with this editable Value Proposition Canvas.
Download Template