A blueprint for systematic innovation management
ŠKODA AUTO revolutionized its innovation strategy, discover how in this Innovation Rockstars podcast, where we uncover their systematic approach to innovation management.
IndustryAutomotive
Automotive innovation software
New competitors develop a car in half the time. Winners in automotive decide faster, cut weak programs earlier, and put their capital on the platforms that will still matter in 2035.
Track the technologies that decide the next platform
Solid-state batteries, autonomous driving stacks, software architectures. The bets are public, the timing is not. Track each on one radar and rate maturity and fit. Prism flags what touches your platforms.
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Innovate with suppliers, not just source from them
Your suppliers hold technology you have not seen. Most of it never reaches your pre-development. Run joint submission channels, score supplier proposals on fit and readiness, and move the strong ones into concepts.
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Bring dealer and driver input into development
Dealers hear what buyers reject. Drivers live with what engineering assumed. Collect input from both in structured campaigns, evaluate it against your product strategy, and route what matters into development.
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Keep pre-development on schedule
Pre-development sets the timing for everything after it. A slip here becomes a year at launch. Map every project on one roadmap with owners, dependencies, and dates. Slippage surfaces when it forms, months before the gate review would catch it.
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Stop funding the same work twice
Brands, regions, and units run parallel portfolios. Two teams solve the same problem without knowing it. Map every initiative in one view with owners and status. Duplicates surface, budgets consolidate, and freed capacity goes into the next platform.
Best-practice stories
Increasing innovation efficiency and impact at Toyota
Toyota Motor Europe unites manufacturing centers via ITONICS, managing 200+ projects and unlocking new business opportunities in automotive innovation.
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AI-powered trend and technology scouting
Lear uses ITONICS AI-powered signal sensing to drive data-backed innovation, ensuring competitive product development through emerging tech insights.
