Trend Radar Features

Joint trend scouting, monitoring, & evaluation

Collaborative identification, selection, structuring, and evaluation of disruptive trends

Dynamic data visualizations

Customizable visualization of trends, technologies, startups, opportunity spaces, threats and innovation activities

Data import and export

Import and export in various data formats

Central trend database

One stop shop to browse through all macro and micro trends that will influence your corporate environment

Semantic tag clouds

All trends can be browsed through keywords and our algorithm finds semantically similar terms in the knowledge base

Regional and global views

Assign single trends to countries and/or regions and monitor them directly on a world map

Keep up with technological changes and trends

Identify, aggregate, assess and communicate changes and risks and develop your innovation strategy

Challenge

  • How to identify business-relevant (new) trends quickly and effectively?
  • How to assess current and future trends together with experts?
  • How to establish a global innovation community?
  • How to identify strategic fields of action and "blind spots" to innovate and grow in?
  • How to drive innovations by global, regional and local trends?

Solution

All of these tasks (and a lot more) are addressed by our unique online solution ITONICS Trend Radar!

ITONICS Trend Radar enables you to document, categorize, assess and analyze the corporate environment at all times. All trends are shown in an intuitive radar layout, which can be navigated quickly and easily. Different filter and assessment options enable the structured identification of relevant topics. The Trend Radar allows companies to combine and store various findings from all environmental scanning activities on a central platform and to process them individually. Sustainable investment and make-or-buy decisions can be made through the integration of internal and external experts. The implemented stage-gate method allows the consolidation of large amounts of information into clear business-relevant developments. The Trend Radar maps out your individual processes involved in trend management. The deep process and project integration ensure the high value of ITONICS Trend Radar.

Dynamic data visualizations

The ITONICS Trend Radar itself is a great visualization of your corporate environment. Furthermore, we offer interactive world and region maps, dynamic trend portfolios and technology roadmaps. Many filters and zoom functions allow an intuitive handling of large amounts of data.

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Collaborative trend scouting and monitoring

ITONICS Trend Radar allows an easy trend data entry on the PC, tablet or smartphone. No matter whether you run a specific trend scouting campaign or would like to capture trends continuously - experts worldwide can simply and intuitively collect new trends and market developments, describe and enrich them with ITONICS Trend Radar. Identified trends can be linked to company initiatives and competence fields. Furthermore, the additional integration of experts enables a comprehensive assessment of a trend. All relevant information is stored in the Trend Radar and can be assigned to company initiatives, innovation activities or competence fields.


Collaborative trend evaluation

Trends can be evaluated collaboratively via a workflow-oriented process (so-called stage-gate process). Globally distributed experts can e.g. periodically assess, discuss and evaluate technologies and trends from various perspectives. Furthermore, ITONICS Trend Radar supports an “open innovation” approach that allows an easy involvement of external experts for specific topics. The integrated messaging features inform expert groups and scouts about news and upcoming review sessions. Once a review session is completed, the Trend Radar consolidates the assessments and provides the final results. We propose a standard blue print of methods and processes that can be adopted to the individual requirements of your company.

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Semantic tag clouds

We have developed a new type of tag cloud for ITONICS Trend Radar: you can browse through keywords and our algorithm finds semantically similar terms in the knowledge base and displays closely related trends, technologies, contents, ideas, themes, etc. In addition to the semantic tag cloud, ITONICS Trend Radar also builds trend maps, innovation portfolios and even dynamic technology roadmaps. Our dynamic data visualization approach facilitates fast and intuitive access to large amounts of data!

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  • With our Innovation Pool, we have created an innovative and active platform that has attracted more than 450 active users and boasts more than 70 live innovations. Together with ITONICS as our technical partner, we will continue to develop the platform.

    Martin Magnet, Online Marketing Manager
    Genossenschaftsverband Bayern e. V.
  • Using a collaborative platform, we were able to implement the Innovate Everywhere Challenge as an integral part of our innovation management and engage a world-wide community to team up and innovate together. We achieved a Cisco-wide cultural change and created an interconnected network of innovators.

    Alex Goryachev, Director of Innovation Strategy
    Cisco
  • Cisco operates in a world of increasing market volatility and globalization. With the Technology Radar we found a solution to effectively and efficiently manage novel technologies to maintain and enhance our competitive position.

    Sylvain Baron, Corporate Strategic Innovation
    Cisco
  • Cisco Technology Radar is a technology foresight methodology and publication aiming at early identifying and tracking novel technologies and trends emerging outside of Cisco.

    Sylvain Baron, Corporate Strategic Innovation
    Cisco
  • The decisive factor for the success of our project was ITONICS’ expertise in trend management. We were not just looking for a software partner, but for someone who is familiar with the topic and who we can trust.

    Head of Innovation Management
    German Dairy Company
  • We successfully leverage trends to develop strategic growth areas. With ITONICS we now have an online platform in which our methodology is reflected and on which we can integrate co-workers in the Front End Innovation activities worldwide. For us, this is the consequent digitization of trend and technology management!

    Director Corporate Strategy
    Global Engineering Company
  • We deeply observe and evaluate trends, new technologies, startups and new products and solutions in FinTech as the basis of our innovation activities. To professionalize and institutionalize these activities we rolled-out ITONICS as an intuitive, collaborative, and web-based tool. Our colleagues love the visualizations, especially the trend radar, and the roll-out went smoothly!

    Director Innovation and Digitization
    European Banking Group
  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company
  • Fast and measurable results tailored to our international organization were our basic expectations of an integrated innovation methodology and toolset. The trend-based approach, including a web-based collaboration platform by ITONICS allows us to capture and evaluate trends, inspirations and technologies, to derive fields of action and to ideate and innovate on a global level. Since we started in early 2016, we have already captured over 1,000 inspirations and ideas and have taken the first steps towards the implementation of innovative product and service concepts.

    Head of Innovation Research
    Multinational DIY Retailing Company

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