Product Development
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
Product Development
Innovation
7 Habits of Highly Innovative Companies
14 May 19 | 10 mins read
How The DZ BANK Accelerates Innovation
24 Aug 18 | 3 mins read