Strategy
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
Strategy
Innovation
Why Companies Should Scout New Technologies, Trends and Startups
15 Aug 19 | 6 mins read
Innovation
7 Habits of Highly Innovative Companies
14 May 19 | 10 mins read
How The DZ BANK Accelerates Innovation
24 Aug 18 | 3 mins read