Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
Innovation
4 Steps Of Successful Innovation Management
05 May 26 | 10 mins read
Innovation
Gamification and Nudging Mechanisms in Idea Management Software
22 Apr 26 | 8 mins read
Innovation
47 Powerful ChatGPT Prompts for Innovation Portfolio Management
13 Apr 26 | 8 mins read
Product Development
How to Build Product Roadmaps That Remain Stable When Strategy Changes
18 Mar 26 | 10 mins read
Innovation
112 AI Prompts for Innovation Management: Leverage ChatGPT and Beyond
18 Mar 26 | 13 mins read
Innovation
Innovation Projects Are Like Execution Projects (Except 5 Factors)
17 Feb 26 | 10 mins read
R&D and Tech
Emerging Technology Scouting: How to Define the Right Search Criteria
02 Feb 26 | 11 mins read
Innovation
The Open Innovation Process That Scales External Ideas: 6 Design Rules
06 Jan 26 | 20 mins read