
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.



Roadmap Tools: How Shared Roadmaps Boost Product Development Success
18 Sep 25 | 16 mins read

6 Internal Sources of Innovation (with Examples)
07 Sep 25 | 10 mins read

8 External Sources of Innovation
21 Jul 25 | 11 mins read

Startup Radar: Your Map To Navigate Corporate-Startup Relationships
24 Jun 25 | 3 mins read

Chief Innovation Officers: Responsibilities, Strategies & Tools
29 Apr 25 | 8 mins read

Product Roadmap Creation: The 4 Essential Steps
01 Apr 25 | 18 mins read

8 Steps to Building a Winning Digital Innovation Strategy
28 Jan 25 | 9 mins read

The 2025 Top Trends in Corporate Innovation You Can't Afford to Ignore
23 Oct 24 | 9 mins read