Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
Innovation
Innovation Projects Are Like Execution Projects (Except 5 Factors)
17 Feb 26 | 10 mins read
R&D and Tech
Emerging Technology Scouting: How to Define the Right Search Criteria
02 Feb 26 | 11 mins read
Innovation
The Open Innovation Process That Scales External Ideas: 6 Design Rules
29 Dec 26 | 20 mins read
Innovation
R&D Budgeting: How to Fund Research and Development Activities Wisely
25 Sep 25 | 11 mins read
R&D and Tech
Roadmap Tools: How Shared Roadmaps Boost Product Development Success
18 Sep 25 | 16 mins read
Innovation
6 Internal Sources of Innovation (with Examples)
07 Sep 25 | 10 mins read
Innovation
8 External Sources of Innovation
21 Jul 25 | 9 mins read
Innovation
Startup Radar: Your Map To Navigate Corporate-Startup Relationships
24 Jun 25 | 3 mins read