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Tech & Trend Radars: How To Never Miss New Business Opportunities

Rossouw Nel
Thursday, Mar 31, 2022

New technologies and trends can either cause disruptions or opportunities for your company. That is why an early-warning system about such game-changers is essential for any business to stay competitive. Tech and trend radars enable you to see all these forces of change in the world, identify their relevance for your business, and prioritize them in your innovation plan.

Keep Track of Trends and Emerging Technologies

Imagine you are an air traffic controller. Airplanes approach the airport from all sides. Each plane has a different speed, altitude, and proximity to the runway. How do you visualize all these variables and guide the planes to a safe landing while the clock is ticking? Air traffic controllers look at radar displays to make faced-paced decisions. Astronomers even use radar technology to map the surface of far-off planets. These are real-world radar applications, but what do tech and trend radars do?

Visualizing Trends & Technologies on a Trend & Tech Radar

In the field of innovation management, technology and trend radars help you visualize current and future trends that can impact your business. On a tech radar, each dot represents a type of emerging technology, such as aerogel, organic electronics, or the type of powered exoskeleton that Iron Man wears. The dots on a trend radar, in comparison, do not indicate material things, but rather societal forces such as a plastic-free mindset, changing perceptions of retirement, or hobby culture. Imagine yourself at the center of the radar’s concentric circles. The dots at the edges of the radar are like planes still further away; you don’t have to worry about them immediately. But the dots near the center of the radar, those are trends and technologies predicted to have a huge impact on business and society. You need to be aware of those imminent forces and incorporate them into your company’s strategy.

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The Gartner® Hype Cycle™ for Innovation Management Techniques, 2021 is a graphic representation of the maturity and adoption of various methods in innovation management1. It places Tech and Trend Radars on the “Slope of enlightenment” phase of the cycle, predicting that it will reach its plateau in two years. This means that this radar method has passed the peak of inflated expectations and should soon be part of the standard tools of innovation managers.

Tech & Trend Radars: 2021 Gartner® Hype Cycle™ for Innovation Management Techniques

Gartner recommends that businesses use trend radars as a critical step in the trendspotting process to identify how disruptions create risk and opportunity for the company. Radars are living documents, says Gartner, that organizations should update continuously with the latest trendspotting information.

Stay Ahead with ITONICS Radars

Fortunately, ITONICS Radars come pre-filled and are constantly updated with new trends, emerging technologies, and inspirations for specific industries. That means we have done the hard work for you. Your job is to apply insights and know which trends and technologies are most relevant to your business. Showcase the radars in meetings with your business leaders to align the organization and establish a process to vet technologies that could benefit the company.

Try the ITONICS Radar Tool for free and build an innovation engine to unveil future business opportunities and threats. Radars can save companies time and reduce the risks of misunderstood technologies.Tech Radar_LP

Get started today and try our software 30 days for free or book a personal demo!

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Disclaimer:

Gartner, Hype Cycle for Innovation Management Techniques, 2021, 12 July 2021, Jackie Fenn et. Al.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. https://www.gartner.com/en/research/methodologies/gartner-hype-cycle

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [insert client name or reprint URL].

GARTNER and Hype Cycle are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


About ITONICS:

The ITONICS Innovation Software helps organizations to take their innovation management to the next level. If you want to learn more, visit our product overview or get a free trial of our software.

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