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Trend Management & Trend Scouting

Trends reflect consumer needs and changing consumer behaviors over time. Good innovation practices start with the identification and interpretation of trends.

Create a trend framework for better decision making

Digitize your trend management process and combine it with smart trend scouting
to stay ahead of the innovation game


  • Which trends impact a business?
  • How can the right trends be identified quickly and efficiently?
  • Which business opportunities emerge based on industry-specific trends and how to translate them into innovations?

The identification, interpretation and evaluation of trends is one of the most important activities in innovation management. Trends reflect consumer needs and changing consumer behaviors over time. To manage trends as baseline of innovation activities (aside of technologies of course) companies need

  • A solid trend framework
  • A global network of trend scouts to continuously capture inspirations and weak signals
  • Tools to capture trends
  • Trend management workflows
  • Tools to connect trends and technologies
  • A trend evaluation and interpretation methodology
  • Collaboration tools to allow various views on trends
  • A methodology to integrate and activate trends within your innovation framework
IT-driven trend scouting and trend management gives you more time and energy to produce stellar analysis and interpretation of your corporate environment. Use your trend knowledge to gain competitive advantage!

Benefits of building your corporate Trend Radar

Our toolbox gets companies started based on blueprints, industry expertise and scientific research

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Most innovation leaders have established Trend Radars to manage the front-end of innovation. Use our holistic methodology and toolset to create yours!

Trend Management Process

This is an example blueprint of a simple trend management workflow

Trends are created by dedicated user groups. They are processed, enhanced, evaluated and then discussed as part of a stage gate process, which is configured depending on the industry sector and customer requirements. Among other methods, the evaluated trends are visualized in the system in the form of a radar

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  • Our biggest challenge was the connection and knowledge sharing between our employees and the establishment of a more integrated process. KBS reacted accordingly by breaking down traditional organizational structures partnering with the solution provider ITONICS.

    Frank Udo Kimm, Head of Idea Management
  • Together with ITONICS, we have built our digital backbone for our global knowledge and innovation management. The platform enables a new way of communication and is hence an integral part of our cultural change towards more openness and curiosity about the future.

    Dr. Maximilian Stieler, Innovation Manager
  • With our Innovation Pool, we have created an innovative and active platform that has attracted more than 450 active users and boasts more than 70 live innovations. Together with ITONICS as our technical partner, we will continue to develop the platform.

    Martin Magnet, Online Marketing Manager
    Genossenschaftsverband Bayern e. V.
  • The platform offers us the necessary inspiration and networking to increase our innovation activities internally. The database bundles the combined knowledge of all cooperative banks and decreases efforts in the further development of our projects.

    Moritz Stigler, Head of Strategy, Staff & Culture
    Münchner Bank eG
  • Cisco operates in a world of increasing market volatility and globalization. With the Technology Radar we found a solution to effectively and efficiently manage novel technologies to maintain and enhance our competitive position.

    Sylvain Baron, Corporate Strategic Innovation
  • The decisive factor for the success of our project was ITONICS’ expertise in trend management. We were not just looking for a software partner, but for someone who is familiar with the topic and who we can trust.

    Head of Innovation Management
    German Dairy Company
  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company
  • Fast and measurable results tailored to our international organization were our basic expectations of an integrated innovation methodology and toolset. The trend-based approach, including a web-based collaboration platform by ITONICS allows us to capture and evaluate trends, inspirations and technologies, to derive fields of action and to ideate and innovate on a global level. Since we started in early 2016, we have already captured over 1,000 inspirations and ideas and have taken the first steps towards the implementation of innovative product and service concepts.

    Head of Innovation Research
    Multinational DIY Retailing Company

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