Product Development
Tassilo is an innovation professional by heart, soul, and education. Packed with a PhD in innovation management and practical experience from the Automotive industry, he loves to speak, write, and consult on all factors needed to run high-performing innovation management systems.
The Academy of Management awarded his work, and he has published articles in academic journals, such as Long Range Planning, Creativity Innovation Management, and The Routledge Companion to Innovation Management.
Tassilo's publication overview
Product Development
R&D and Tech
Creating a High-Impact R&D Roadmap: Key Elements and Proven Procedures
18 Aug 25 | 16 mins read
R&D and Tech
6 MVP Types For Validating Complex New Products and Market Need in R&D
14 Aug 25 | 18 mins read
R&D and Tech
How the Best R&D Teams Build–Measure–Learn Their Way to New Products
08 Aug 25 | 10 mins read
R&D and Tech
16 Hard Truths of Modern R&D (with Cordell Hardy from Cargill)
01 Aug 25 | 16 mins read
R&D and Tech
R&D Report Guide: Key Metrics to Steer Research and Development
30 Jul 25 | 14 mins read
Product Development
Value Proposition Design: How to Make Customers Need Your Products
21 Jul 25 | 21 mins read
Product Development
Mastering New Product Adoption: 8 Proven Tips to Cross the Chasm
16 Jul 25 | 15 mins read
Innovation
Market Opportunity: 8 Proven Techniques to Find New Business Growth
11 Jul 25 | 11 mins read