USE CASE > TREND SCOUTING
Identify changes. Explore opportunities with trend scouting.
Use the ITONICS Innovation OS to scout trends and identify weak signals to uncover changing consumer needs and behaviors.
- Automate scouting, scanning, and monitoring trends
- Maximize the time and resources of global scouting teams
- Identify business opportunities based on industry-specific trends
Trusted by global innovation leaders
Why is trend scouting important?
Trends are external forces impacting an organization. They can be structured in categories like Social, Technological, Economic, Environmental, and Political trends. Compared to emerging technologies defining the Technology Push, trends reflect the so-called “Market Pull,” mostly defined by changes in consumer behaviors and needs over time.
Knowing which trends may impact your business enables you to prepare for and adapt to societal change. One of the most important activities in innovation management – trend scouting – continuously identifies and analyzes changing needs and wants.
Detect signals of change faster
Kickstart your trend scouting with the ITONICS trend content and industry presets included in your system and updated periodically. Augment scouting, scanning, and monitoring with AI-enabled signal feeds that provide real-time information on trends important to your industry, geography, and research topics.
Reduce the human effort required to spot and monitor important trends with filtered data that fit your search intent. Save time by allowing distributed teams to scout trends within one online platform and build cross-functional innovation ecosystems. Identify trends, risks, and startups that have potential—short, mid, and long term.
Enable your innovation communities to focus their efforts while still investigating environments broadly. Organize and categorize data with ITONICS best-practice templates on one digital platform.
Our client DMK worked with 500,000 trend scouts worldwide to derive new business opportunities by identifying weak signals and trends in the food industry.
Build your trend database
Collect spontaneous ideas, market observations, competitor activities, and inputs from industry events on the go. By using ITONICS Inspirator App and Webclipper, your trend scouts can capture anything relevant to your business.
Huge amounts of data become searchable with ITONICS Insights by using advanced search, filters, and tags. Enrich existing trends, risks, and startup content with new and related signals. Provide ongoing evidence of market shifts and relevant topical themes.
ITONICS’ client Intel runs a global trend community, bringing together experts from across the organization. Together, they collect, evaluate, and interpret relevant insights emerging in their corporate landscape.
Overcome internal silos and merge disconnected sources in one company-wide database.
Analyze drivers of change collaboratively
Visualize your data on the ITONICS Radar to get a 360° view of what’s important. Continuously build a competitive advantage and stay ahead of the curve. Analyze data and arrive at answers quickly to inform strategy at the right time.
Engage the entire organization to identify, discuss, and rate trends relevant to your company’s future. Harness collective intelligence with configurable rating functionality. Validate insights to inform strategic decision-making.
Provide your community with specific focus points and engage management to prioritize certain opportunities.
Align your teams on the future to make bold moves
Kickstart your environmental scanning with ready-to-use trends and technologies compiled by our analysts.
One solution to bring all your innovation efforts together, enrich it collaboratively and evaluate it across different views.
Save time with AI-enabled environmental scanning that sorts through masses of data so you can focus on what matters.
Navigate vast amounts of data with advanced search filtering and the ability to visualize signals over time and geography.
Explore trends and uncover new opportunities for growth using interactive radars.
Establish an early-warning system with a risk radar to monitor threats to your company.
Accelerate the realization of your innovation goals by finding relevant startups to partner with.
Customizable criteria enable team members and external experts to rate content in a way that combines collective knowledge.
Capture inspirations on your phone while on the go. Now anyone, anywhere can be a scout.
Simple browser extension to collect inspiring content from the web and easily save it directly to the ITONICS Innovation OS.
Use a single point of truth to empower your trend scouting teams
Read more on our unique, proven methodology that covers the following innovation questions: Where to Play, How to Win, and What to Execute.
Best-practice stories from true innovation rockstars
AI-powered trend and technology scouting
In partnership with ITONICS, Lear is using AI-powered signal sensing and data-driven decision-making to continually invent, innovate and evolve new capabilities and products. Supported by AI-based algorithms, a high-volume of input data is continuously scouted to detect signals and blind spots.
How to build a global trend scouting community
One of the leading dairy companies in Europe is facing new technologies, changing customer habits and fierce international competition in its industry. Early identification of new business opportunities based on relevant food trends becomes an essential task to meet future challenges. With the help of the ITONICS Innovation OS, DMK built a global trend scouting community.
About the foresight formula at Mars Wrigley
Mars Wrigley wants to focus more on the unknowns in the future to anticipate changes in the world early. In this podcast episode with Joanna Leopore, Global Foresight Lead at Mars Wrigley, we learn how foresight helps guide thinking on changing consumer needs and behaviors.
Driving innovation with corporate foresight at Intel
In this podcast episode, we discuss the Intel Corporate Foresight Program with John Miranda, Director of Strategy, Office Data Center, and the AI Group. Learn how Intel operates a global trend community to continuously shape the company's course.