What Is a Trend Radar And How to Use It

A radar is a tool that uses pre-defined indicators that enable quick and easy understanding and decision-making.

1. Why Is Trend Management Important?

2. How to Create a Trend Radar

3. How to Navigate the ITONICS Trend Radar and Technology Radar

4. How to Use the ITONICS Purpose, People, Product, Process Classification


You know the importance of keeping abreast of the latest Trends and Emerging Technologies, and you recognize the crucial role this plays in innovation. But collecting, assessing, evaluating, and having a structured overview can be a challenge. In addition to collecting, analyzing, and making sense of Trends and Emerging Technologies, intelligent insights must also be mapped within their respective organizational environments to be truly useful.

Being able to visualize Trend and Emerging Technology data in a manner that allows specific views, filtering, linking and tagging, and relating different data to each other provides a helpful perspective on opportunity spaces. 

 

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1. Why is Trend Management Important?

Trend management refers to systems, tools, and techniques that collect the correct data, organize it in a structured and helpful manner, enable the straightforward processing of data, and allow for collaboration to gain intelligence.

Organizing and structuring trend data in a manner that allows your organization to garner intelligence is crucial. A lack of proper organization might leave teams confused and unable to take impactful action. For Trend and Emerging Technology data to be helpful, analysis, filtering, and clustering should result in being able to develop scenarios so that organizations are best equipped to prepare for all eventualities. If not, the data remains interesting but ineffective for innovation. Structured, methodical, and continuous trend management is required to support environmental scanning activities.

Moving from intelligence to action requires evaluation processes, discussion, and opportunity space identification. Demand-driven trend evaluation is purposeful in many cases, but if no regular intervals for evaluation are defined, there is a risk that opportunities and threats might be missed. The continuous evaluation of trends can be hindered by ineffective management tools and processes and may lead to unnecessary manual labor demands.

2. How to Create a Trend Radar

A trend radar should be set up with pre-defined categorization criteria that help you visualize thematic segmentation, relationships, ratios, potential value, impact, and/or maturity levels. Defining your criteria should relate to the trends in question, as well as to your individual, organizational variables. These contextual clustering criteria should help translate complex data into easily digestible intelligent insights that enable better decision-making by filtering information from internal and external experts and sources.

Consider both the segments of your trend radar and the distance from the center that allows for a comparative analysis perspective. The ITONICS Trend Radar provides dynamic views that can be configured and reconfigured quickly and easily to give you a variety of views using different evaluation criteria.

Teams across geographies and organizational divisions can easily use digital trend radar tools to view information in ways that pertain specifically to them. Collaborative efforts and the communication of intelligence are practical and useful across organizations through the use of trend radars.

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TIP 💡Some trends are more impactful than others. And so trends and emerging technologies will only impact certain areas of your organization. Being able to cluster trends according to, for example, different industry impacts, or market adoption, will help you turn data into insights specific to your organizational needs. The ITONICS tags and filter tools can help you to view related information quickly and easily.

Learn More:

How to use the ITONICS Radar

How to create a Radar Visualization of Industry Trends

How to configure my radar views

What is a Radar view? 

What is a Technology?

How to create a Radar Visualization of Technologies

What is the Technology Readiness Level?

3. How to Navigate the ITONICS Trend Radar and Technology Radar

The ITONICS Showroom consists of 91 pre-analyzed trends and 85 pre-analyzed technologies. The trend radar uses STEEP segmentation to indicate where the most signals for the trend are coming from. Each trend can be viewed according to various metrics, including:

  • Potential Impact
  • Scope
  • Adoption Stage
  • Business Relevance
  • Need for Action
  • Status
  • Strategic Fit
  • Time to Market Impact


The Emerging Technologies Radar uses industry segmentation to indicate where the most signals for the technology are coming from. Each technology can be viewed according to various metrics, including:

  • Technology Readiness Level
  • Need for Action
  • Internal Know-How
  • Technology Attractiveness
  • Complexity
  • Potential Impact
  • Scope
  • Status


These criteria can be set using the configuration options found under settings and allow various information clusters to be viewed instantly. 

Selecting an individual Trend or technology from the Radar will provide in-depth information within an element card, including rating options and linked signals. The Trends and technologies in the ITONICS Showroom contain ITONICS Ratings that indicate penetration, scope, and adoption metrics for trends, and for emerging technologies include indications on how widely technologies have been developed, how the developments could influence industries, and the current appetite for the solution the technology provides.

Our team of analysts uses advanced query capabilities of the ITONICS Cloud Insights tool to garner the relevant information alongside our research and statistically derive the Ratings from quantifiable historical and present data. Each Trend is rated on Scope, Potential Impact, Time to Market Impact, and Adoption Stage. The remainder of the ratings provides the opportunity for organizations to rate and evaluate trends measured against tailored organizational variables.

You can view all the connections for a particular trend to other trends that are related through similar or associated tags.  You will also be able to view all the connections for a particular trend to other trends that our team of analysts has provided. This allows you to view all trends on the radar connected through similar themes and relevance filters.


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💡 TIP: You can refine what you want to see on your Trend Radar by defining and saving specific filters.

4. How to Use the ITONICS Purpose, People, Product, Process Classification 

Unique to ITONICS, The 4P’s Classification is inspired by Doblin’s 10 Types of Innovation. 

Doblin’s 10 Types of Innovation posit that innovation through product is merely one direction of innovation. Other innovation opportunities are often omitted, and the framework inspires the consideration of a number of additional opportunity spaces.

The ITONICS 4P approach provides guidance to stimulate considerations for innovations that impact organizations’:

  • Purpose - refers to how an organization interacts with its tangible and intangible environments in their quest to grow.
  • Process - refers to how organizations structure their resources to add value in unique ways.
  • Product - refers to developing relevant and valuable properties using an ecosystem approach.
  • People - how organizations foster impactful interactions with partners, customers, and employees.


Each “P” represents a focus area that organizations can utilize to analyze and respond to with greater strategic intent. The 4P tags are available within each trend card and should help organizations accelerate and catalyze inspired responses in their respective business areas.