
Tassilo is an innovation professional by heart, soul, and education. Packed with a PhD in innovation management and practical experience from the Automotive industry, he loves to speak, write, and consult on all factors needed to run high-performing innovation management systems.
The Academy of Management awarded his work, and he has published articles in academic journals, such as Long Range Planning, Creativity Innovation Management, and The Routledge Companion to Innovation Management.
Tassilo's publication overview


16 Hard Truths of Modern R&D (with Cordell Hardy from Cargill)
01 Aug 25 | 16 mins read

R&D Report Guide: Key Metrics to Steer Research and Development
30 Jul 25 | 14 mins read

Value Proposition Design: How to Make Customers Need Your Products
21 Jul 25 | 21 mins read

Mastering New Product Adoption: 8 Proven Tips to Cross the Chasm
16 Jul 25 | 15 mins read

Market Opportunity: 8 Proven Techniques to Find New Business Growth
11 Jul 25 | 12 mins read

New Product Experimentation: A Product Manager's Guide to Idea Testing
10 Jul 25 | 18 mins read

The 70-20-10 Model: How to Allocate Your Innovation Budget Wisely
07 Jul 25 | 11 mins read

How to Build a Winning Innovation Strategy: The 3 Building Blocks
07 Jul 25 | 16 mins read