How DMK Group established a high-performance Trend Management

The Challenge

Early identification of business opportunities based on relevant food and technology trends

Innovation at DMK Group:

• Limited resources for trend management
• Time-consuming aggregation, evaluation and documentation of scouting results
• Manual trend scouting activities
• Knowledge sharing within the trend scouting community needs improvement
• No integrated network of internal trend scouts

Supported by ITONICS Radar and ITONICS Inspirator, DMK Group implemented a powerful trend management process from trend scouting to the derivation of new business opportunities and scouted over 2,000 relevant inspirations in five food trend areas with only a small scouting team.

Crucial for the success of our project was ITONICS’ expertise in trend management. We were not just looking for a software partner, but for someone who is familiar with the topic and who we can trust. - Barbara Siegert, Head of Innovation / Corporate Strategy, DMK

What could be achieved:

• Establishing an integrated trend management process from trend scouting to business opportunities
• Developing an efficient trend scouting network consisting of internal trend scouts