Roadmaps are a widely used method in strategic planning. In practice, the use of roadmaps is mostly driven by solutions and technologies. But only an integrated view on future markets, products, services, and business models, future technologies, and resources allow for stringent planning and implementation of innovations. Roadmaps visualize and contextualize dependencies in innovation implementation. The aggregation of several individual roadmaps to an overall, integrated innovation roadmap enables top-down and bottom-up strategic planning for the next 3-20 years.
We at ITONICS have developed an integrated framework including process, methodology, software support and best practices in various industries to help clients establish a world-class innovation roadmapping. We help global innovation leaders in developing future-driven and sustainable growth strategies.
In order to track and guide the innovation implementation with roadmaps, companies need:
Integrate business unit roadmaps and identify synergies. Create the big picture of innovation execution anytime and anywhere.
Depending on the rights and roles, confidentiality of data and level of detail, roadmaps will be created bottom-up by business unit, product line, region or top-down. The individual process configuration is highly depending on industry and business model.