Michelle Beale is a Strategic Insights & Innovation Capabilities Lead at ITONICS. As an innovation practitioner, she has global experience in helping organizations leverage opportunities to capture new value and better serve stakeholder needs.Michelle holds a Bachelor of Commerce (Honours) in Marketing Management from the University of Pretoria where she specialized in uses and gratifications theory. Michelle oversees the ITONICS Cape Town team responsible for analysis and content generation. Her expertise lies in building innovation capabilities to inspire clients to address customer needs.
