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2024 Gartner® Hype Cycle™ for Innovation Practices

The new Gartner® Hype Cycle™ for Innovation Practices recognizes ITONICS as a Sample Vendor in 4 categories.


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Gartner, Hype Cycle for Innovation Practices, 2024, Peter Skyttegaard, Tsuneo Fujiwara, Gunjita Mundeja, Christian Stephan, 8 July 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from ITONICS.


According to Gartner: "Innovation is key to pursuing growth opportunities while navigating volatility and uncertainty. Digital leaders should study this Hype Cycle to understand the trends in practices that can help lead, organize and execute their innovation programs to deliver maximum impact across the organization."

At ITONICS, we recognize that scaling innovation goes beyond merely capturing and managing ideas—it's about operationalizing innovation and driving sustainable growth. Our Innovation Operating System (OS), encompassing the entire innovation lifecycle, is adept at helping you navigate the practices highlighted in this Gartner report, among others.

In this Gartner Hype Cycle:

  • Leading and organizing for innovation: Chief innovation officer, company builder, innovation centers of excellence, innovation ecosystems, (virtual) innovation labs, open innovation, (adaptive) innovation governance, democratized innovation, MVIS: minimum viable innovation system
  • Improving the innovation process and culture: AI-driven innovation, effectuation, innovation culture hacks, inclusive innovation
  • Insigts and idea generating: Insight collection, combinatorial innovation, data-driven innovation, emerging technology radars, continuous foresight, trendspotting, tapestry, business model frameworks, speculative design, moonshot thinking, ideamanagement tools, hackathons, lead user method, LEGO Serious Play
  • Evaluating and experimenting: Lean startup, design thinking, design sprints, pretotyping, visual collaboration applications