Sophia Hübner
Sophia Hübner, Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS. Outside of her primary role, Sophia lectures at Ansbach University and co-authored the 2022
B2B Digital Marketing Playbook. For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
How to Identify Relations Between Drivers of Change with ITONICS
09 Mar 23 | 9 mins read
4 Steps to Create Your Product Roadmap
16 Feb 23 | 11 mins read
Steering Innovation Projects with Portfolio Kanban Boards
18 Jan 23 | 9 mins read
How to Use Open Innovation for Startup Scouting
25 Oct 22 | 4 mins read
Gamification and Innovation: Nudging Mechanisms in Idea Management Software
21 Oct 22 | 5 mins read
Digital Innovation Strategy: Definition, Importance & Considerations
10 Sep 22 | 3 mins read
How to Conquer Sustainability in the Supply Chain
26 Aug 22 | 7 mins read
4 Ways to Increase Cross-Collaboration in Trend & Technology Scouting
12 Aug 22 | 4 mins read