Litha Sokutu is a Trend & Technology Analyst at ITONICS. A Masters graduate from the University of Cape Town, Litha specializes in social science data and cultural trend research. Prior to ITONICS, he worked as a Business Analyst for a data consulting firm which ensured customer success by harnessing large data sets to drive strategic objectives. As a Trend and Technology Analyst, he makes sure that the trend research is robust, and by assisting the various departments, ensures that outgoing content is customer-centric. A keen workshop facilitator, Litha believes in innovation that is both sustainable and places people at the centre.