 Research & Development
            
        
        
        
        Research & Development
        Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.

 Research & Development
            
        
        
        
        Research & Development
         Roadmapping
            
        
        
        
        Roadmapping
        Roadmap Tools: How Shared Roadmaps Boost Product Development Success
18 Sep 25 | 16 mins read
            
     Idea Management
            
        
        
        
        Idea Management
        6 Internal Sources of Innovation (with Examples)
07 Sep 25 | 10 mins read
            
     Innovation Management
            
        
        
        
        Innovation Management
        8 External Sources of Innovation
21 Jul 25 | 11 mins read
            
     Foresight
            
        
        
        
        Foresight
        Startup Radar: Your Map To Navigate Corporate-Startup Relationships
24 Jun 25 | 3 mins read
            
     Innovation Management
            
        
        
        
        Innovation Management
        Chief Innovation Officers: Responsibilities, Strategies & Tools
29 Apr 25 | 8 mins read
            
     Roadmapping
            
        
        
        
        Roadmapping
        Product Roadmap Creation: The 4 Essential Steps
01 Apr 25 | 18 mins read
            
     Innovation Management
            
        
        
        
        Innovation Management
        8 Steps to Building a Winning Digital Innovation Strategy
28 Jan 25 | 9 mins read
            
     Innovation Management
            
        
        
        
        Innovation Management
        The 2025 Top Trends in Corporate Innovation You Can't Afford to Ignore
23 Oct 24 | 9 mins read
            
    