The identification, interpretation and evaluation of trends is one of the most important activities in innovation management. Trends reflect consumer needs and changing consumer behaviors over time. To manage trends as baseline of innovation activities (aside of technologies of course) companies need
Collect trends and market insights with a global team of trend scouts
Learn More →Analyze and assess trends and technologies from various perspectives
Learn More →Collect observations, inspirations, competitor activities and ideas on the go
Learn More →
Trends are created by dedicated user groups. They are processed, enhanced, evaluated and then discussed as part of a stage gate process, which is configured depending on the industry sector and customer requirements. Among other methods, the evaluated trends are visualized in the system in the form of a radar
