USE CASE > FOOD & DRINK
Innovating in the food & drink industry
Developments in supply chains, sustainability, and emerging technologies are exponentially influencing the future of food & beverages. Identify, shape, and plan growth opportunities systematically with the ITONICS Innovation OS.
- Understand how to respond to changing consumer demands
- Discover new tech-forward players entering the industry
- Anticipate how to deliver value in an increasingly complex environment
Trusted by global innovation leaders
Respond to evolving consumer tastes and behaviors
Global markets favor healthier, authentic, and more sustainable food and drink options, while also valuing cost and convenience. Uncover what drives changing consumer needs and wants, and monitor the development of trends and emerging technologies with ITONICS Insights.
Infusing the right technologies throughout the entire value chain is essential to boost productivity and efficiency and achieve sustainability goals at the same time. Game-changing technologies can help D2C brands serve the mindful consumer more precisely, and answer the needs of younger consumers that expect transparency, functional health benefits, and convenience.
DMK, the largest German dairy company, has used ITONICS Radar since 2015 to scout global trends in the food sector and respond quickly to changing customer needs.
Detect the most rewarding opportunities
Determine how to best respond to changing consumer behavior and actively shape your future by understanding how to maximize opportunities and minimize risk. Discover what you need to pay attention to short, mid, and long term using ITONICS Radar and balance your innovation portfolio across the three horizons with ITONICS Portfolio.
Leverage collective intelligence to solve challenges and identify the most suitable partnerships with startups and collaborators. Collect ideas from internal and external sources with ITONICS Campaigns and use expert collaborative ratings to identify the most promising partnerships and solutions.
Equip yourself with the innovation intelligence needed to take decisive, strategic action and ultimately gain a competitive advantage.
Discover the ITONICS Food & Drink Tech Radar right here
Create winning growth strategies. With confidence.
One solution to bring all your innovation efforts together, enrich it collaboratively and evaluate it across different views.
Customizable criteria enable team members and external experts to rate content in a way that combines collective knowledge.
Encourage team and stakeholder involvement with easy content sharing, collaborative ratings, and engagement features.
Explore trends and uncover new opportunities for growth using interactive radars.
Visualize emerging tech and identify their relevance for your business. Today, tomorrow, and in 5 years’ time.
Establish an early-warning system with a risk radar to monitor threats to your company.
Accelerate the realization of your innovation goals by finding relevant startups to partner with.
Analyze your innovation portfolio by evaluating risk and potential with matrix visualizations.
Connect portfolios with strategy and inform priorities through project workflows, boards, budget planning, and reporting.
Easily export reports and results to keep everyone in the loop to enhance strategic decision-making
Use a single point of truth to identify and drive growth in food & drink
Read more on our unique, proven methodology that covers the following innovation questions: Where to Play, How to Win, and What to Execute.
Best-practice stories from true innovation rockstars
How to build a global trend scouting community
One of the leading dairy companies in Europe is facing new technologies, changing customer habits and fierce international competition in its industry. Early identification of new business opportunities based on relevant food trends becomes an essential task to meet future challenges. With the help of the ITONICS Innovation OS, DMK built a global trend scouting community.
The power of purpose led innovation
This Innovation Rockstars podcast episode features Caroline Snyman, Group Innovation Lead at Distell, one of South Africa's leading alcoholic beverages producers. She talks about the significant disruption the company experienced due to intense and unexpected pressure from the COVID-19 pandemic, and how the innovation department still managed to identify new opportunities.
About the foresight formula at Mars Wrigley
Mars Wrigley wants to focus more on the unknowns in the future to anticipate changes in the world early. In this podcast episode with Joanna Leopore, Global Foresight Lead at Mars Wrigley, we learn how foresight helps guide thinking on changing consumer needs and behaviors.