A toolbox for start-up and corporate collaboration at Unilever
Unilever’s TRANSFORM program, led by PJ Mistry, accelerates corporate-startup collaboration, solving scaling challenges and driving impact-focused innovation.

A food trend moves from social feed to shelf demand in months. Regulation rewrites recipes on its own schedule. Winners in food see both early and reformulate before the category forces them to.

A trend used to take years from niche to mainstream. Now it takes months. Track consumer preferences, ingredients, and channel shifts on one radar. Prism flags what fits your categories. You reformulate ahead of demand instead of chasing it.

Sugar targets, labeling laws, novel food approvals, packaging mandates. Each one lands in a product spec eventually. Track regulatory developments on dedicated radars and link each to the products it touches.
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The next trend is already on a menu in Seoul or a market stall in Mexico City. Let local teams submit what they see through a mobile app. Cluster the submissions, rate them, and share the strong ones with every market. Local sightings become global input.
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The startup with your next ingredient or process already exists. Give it a door. Run a submission portal where startups pitch into your evaluation. Score proposals on fit and maturity. Strong ones reach a pilot, the rest get an answer.
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Precision fermentation, alternative proteins, smart packaging. The pilot is easy, the rollout is not. Map every technology program on one roadmap with owners, dependencies, and dates. Slippage surfaces while the launch window is still open.
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Unilever’s TRANSFORM program, led by PJ Mistry, accelerates corporate-startup collaboration, solving scaling challenges and driving impact-focused innovation.

DMK Group, one of Europe’s leading dairy firms, relies on ITONICS for trend scouting, ensuring early detection of food trends and market shifts.

Jan Lingenbrinck, food tech expert, introduces the Berlin Food Tech Campus, where cutting-edge solutions transform the food retail industry—blending culinary passion with tech innovation.
